CHAV BHARI
Category :
Branding & packaging
CHAV BHARI
Sector : FMCG
Brief :
Chav Bhari is a pure Maharashtrian spices brand from Satara, dedicated to bringing the unmatched taste of traditional Marathi masalas to homes everywhere. With a deep respect for heritage, the brand carefully selects the finest raw materials and blends them to perfection, ensuring every pack carries the true essence of Maharashtra.
Vision :
To make authentic Maharashtrian taste a household experience across India and the world.
Mission :
- To preserve and promote the legacy of Marathi cuisine.
- To deliver high-quality, authentic masalas that enrich every Indian dish.
- To create a global footprint of Maharashtrian flavors.
DESIGN OVERVIEW :
Chav Bhari’s brand identity beautifully blends tradition with a modern, premium touch. The logo design, set in bold Devanagari script, instantly roots the brand in its Maharashtrian heritage while standing out with its striking mustard yellow color. The earthy brown background adds a sense of authenticity and groundedness, while the clever integration of the green “GREAT” hand gesture conveys both approval of taste and a promise of freshness. A hint of red further highlights the spice and zest that define the brand, creating an overall identity that feels warm, authentic, and proudly Maharashtrian.
Chav Bhari’s brand identity beautifully blends tradition with a modern, premium touch. The logo design, set in bold Devanagari script, instantly roots the brand in its Maharashtrian heritage while standing out with its striking mustard yellow color. The earthy brown background adds a sense of authenticity and groundedness, while the clever integration of the green “GREAT” hand gesture conveys both approval of taste and a promise of freshness. A hint of red further highlights the spice and zest that define the brand, creating an overall identity that feels warm, authentic, and proudly Maharashtrian.
IMPACT
Chav Bhari’s packaging is designed to make an instant impact with its bold and premium look, rooted in Maharashtrian authenticity. The striking black backdrop paired with a vibrant mustard yellow logo ensures strong shelf presence, while hand-drawn spice illustrations highlight purity, freshness, and the essence of home-cooked flavors. Subtle cultural motifs and the tagline “महाराष्ट्राचा खरा स्वाद” reinforce regional pride, making the pack feel both familiar and aspirational. This thoughtful balance of tradition and modernity positions Chav Bhari as not just a masala, but a symbol of true Maharashtrian taste ready to reach kitchens across the world.
