Othentiq
Category :
FMCG
O'thentiq
BRIEF
Assist in the development of brand that aims to provide organic health products to everyday customers through creative design. Branding should have a mix of sincere and sophisticated characteristics.
Design Direction
As a consumer brand, the focus was on its target audience. People who are health-conscious, those who are just beginning to live a healthy lifestyle, and young professionals who do not have time to scrutinise the quality of their everyday-use products. Our job as designers was to render the pouch design that represents this ethos.
